Related to the key text 'Am I type?'.
"Typography used in the form of a narrative film used by film studios and directors to capitalise on the visual impact of the title sequence to sell the content of the film, convey information and establish the film's identity and mood. Typography in this screen context might be described as largely image based and interpretative and the audience activity here follows the viewing regime of the dynamic screen." (Hilary Kena)
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