What also interests me is how different news channels of differing size vary their identity accordingly. Is there a different approach in news channels of different countries or cultures? For example, when you compare American CNN to Middle Eastern Al Jazeera what differences can you see?
Tuesday, 16 March 2010
The Branding of News Channels
One area of branding that I find really interesting is the branding of various news channels. What intrigues me, is how many different channels, collecting, editing and distributing largely the same information can find within that, a memorable, individual identity. How do they do this? What is their starting point and how do they create and hone their individual voice in the world of news broadcasting?
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