Check out this link for an insight into Rupert Murdoch's long term vision for national newspapers. He claims he is willing to take the risk of leading the industry towards a pay-per-view model. He states, "I believe that if we're successful, we'll be followed fast by other media." An interesting one to watch!
The billionaire media mogul Rupert Murdoch suffered the indignity of seeing his global empire make a huge financial loss yesterday and promptly pledged to shake up the newspaper industry by introducing charges for access to all his news websites, including the Times, the Sunand the News of the World, by next summer.
Stung by a collapse in advertising revenue as the recession shredded Fleet Street's traditional business model, Murdoch declared that the era of a free-for-all in online news was over.
"Quality journalism is not cheap," said Murdoch. "The digital revolution has opened many new and inexpensive distribution channels but it has not made content free. We intend to charge for all our news websites."
The Guardian, Thursday 6 August 2009
http://www.guardian.co.uk/media/2009/aug/06/rupert-murdoch-website-charges
No comments:
Post a Comment