Might be of interest to you Marina. From the Rhetoric texts
The Science of Persuasion
Robert B Cialdini
Liking
“ Affinity,“ “ rapport“ and “ affection“ all describe a feeling of connection between people....People prefer to say yes to those they like...those who wish to commission the power of liking employ tactics clustered around certain factors that research has shown to work.
"Physical attractiveness can be such a tool. In a1993 study conducted by Peter H. Reingen of Arizona State University and Jerome B. Kernan, now at George Mason University, goodlooking fundraisers for the American Heart Association generated nearly twice as many donations (42 versus 23 percent) as did other requesters. In the 1970s researchers Michael C. Efran and E.W.J. Patterson of the University of Toronto found that voters in Canadian federal elections gave physically attractive candidates several times as many votes as unattractive ones. Yet such voters insisted that their choices would never be influenced by something as superficial as appearance. "
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Thank you Becky, I'm aware of this persuasion tip but didn't remember that from the rethoric texts...
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